The sandwich board and marquee can move over: digital signage is here to stay. Retailers are embracing digital signage for a wide range of reasons, and customers appreciate the current and detailed information they can provide. Read more to learn about how digital signage can help supercharge your business.
Digital signage is a sign featured on an electronic display, much like a computer or TV screen. These signs can display text, images, and even video, offering multiple ways to catch a potential shopper’s eye. Unlike standard signage, which often needs to be replaced or completely refigured to change the messaging on it, digital signage can easily be updated and adjusted, usually via an application or program.
Retailers are increasingly turning to digital signage because they find it’s easier to use and less costly than traditional signage. Digital signage can also increase sales — a study found that retailers saw a 29.5% increase in sales after implementing digital signage in 2024. In addition, the same report found that 70% of customers said that digital signage was a factor in their decision to purchase something.
Digital signage has a wide range of benefits for consumers, but it’s especially beneficial for retailers, particularly for the following reasons.
Things can change quickly, especially in the retail world — almost everyone has seen a sign that it’s outdated or lacks relevant details. Digital signage can provide customers with real-time updates and up-to-the-minute information. Even better, it’s easy to update digital signs without needing to worry about printing or preparation time, and mistakes are easy to fix.
In addition to being easy to change or correct, digital signage is a cost-effective way to share information or advertisements in retail. Unlike printed signs, which cost money each time a new one is made or an existing one is adjusted, digital signs don’t cost anything to update and can often accommodate multiple messages. This has the added benefit of reducing the ultimate cost of typos or mistakes.
If a standard sign isn’t resonating with customers, retailers have a costly choice: either remove or replace it and pay for a new one. Digital signage’s easy adjustability allows retailers to test messaging and experiment with imagery to see what their customers will respond to best.
Digital signage can supercharge your retail experience, but it can seem confusing if you’re just starting off. Luckily, New Era Technology is here to help guide you to the digital signage that works best for your business. Reach out and contact New Era Technology today to learn more about how digital signage can help your retail business.