Bringing Video Collaboration Design to Life with Immersive AV Design

Our client, a global pharmaceutical organisation, embarked on a strategic workplace modernisation initiative to optimise real estate utilisation and enhance collaborative spaces based on analytical room usage data and evolving user requirements. While the leadership team understood the importance of audio-visual (AV) technology in this vision, non-technical stakeholders struggled to picture how planned collaboration spaces would look, feel, and function beyond static drawings and equipment lists. This led to repetitive designs that didn’t fully address hybrid working and collaboration goals. 

While the leadership team recognised the importance of AV technology in enabling this vision, they faced a familiar challenge: non-technical stakeholders struggled to visualise how these spaces would look, feel, and function once implemented.

Traditional architectural drawings and equipment lists failed to inspire change, often leading to repetitive designs that didn’t meet their evolving collaboration needs.

To bridge the gap between technical design and stakeholder understanding, our AV design team introduced immersive 3D visualisations and interactive design workshops. These tools allowed stakeholders to experience proposed collaboration spaces in a realistic, dynamic environment before a single cable was laid.

Stakeholders could virtually walk through spaces from huddle rooms to executive boardrooms and assess how furniture, displays, and spatial flow supported business goals.

• Optimal screen sizes based on viewing distances
• Camera placement for ideal eye-line and coverage
• Speaker and microphone positioning for acoustic clarity
• Cable management and equipment concealment strategies

Lighting Impact Analysis: Simulations showed how natural and artificial lighting affected screen visibility and camera performance, including glare, shadowing, and ambient light interference.

Acoustic Modelling: Using acoustic ray tracing, we demonstrated how sound would behave in each space. This helped stakeholders understand the impact of materials, furniture, and room geometry on audio quality and allowed us to propose targeted acoustic treatments.

• Interact with live 3D models
• Request instant changes to layouts, technology placement, or finishes
• See the impact of decisions immediately
• Align AV design with architectural and interior design in real time

Accelerated Decision-Making: Design cycles were reduced by up to 50%. Stakeholders no longer debated abstract concepts – they experienced the space. This clarity brought AV to the forefront of architectural planning.

Improved Design Accuracy: Potential issues were identified and resolved before procurement:

• A camera view obstructed by a light fixture was repositioned
• Speaker placement was adjusted to avoid acoustic dead zones when additional seats were added to the boardroom.
• Cost saving due to reduction in video bar specification, confirmed when final furniture layout was applied to the designs.

These changes avoided costly rework and savings to ensured that the final installation matched expectations.

• Higher adoption rates
• Stronger alignment with organisational culture
• Increased confidence in AV investments