Modernized Cloud-Hosted Voice Services for Brentwood
Brentwood Industries, a second-generation family business headquartered in Reading, Pennsylvania, operates 15 world-class manufacturing facilities globally. The company specializes in innovative plastics production. They contacted us when they needed to modernize their communications technology.
Challenges
The clients on-premise phone system had become increasingly difficult to support, and a server issue accelerated the need for change.
Solutions
A comprehensive cloud solution modernizing communication infrastructure and digital transformation goals.
Results
By embracing Microsoft Teams and cloud technologies, our client achieved a modern workplace environment that supports growth and agility.
A Need for Change
Brentwood turned to New Era Technology for a solution that could support its scale, pace, and operational demands.
The need was urgent. Brentwood’s on-premise phone system had become increasingly difficult to support, and a server issue accelerated the need for change.
This case study explores how that rapid migration helped position the business for more reliable, flexible communication across its global operations.
A Rapid Move
Brentwood’s inherited on-premise phone software was outdated and causing business challenges. After a server issue, Brentwood requested New Era Technology to skip the proof-of-concept and migrate 600+ users rapidly to a modern office environment.
Modernized Communication and Transformation Goals
New Era Technology deployed a comprehensive cloud solution featuring:
- Migration from legacy on-premise systems to Microsoft Teams.
- Integration of cloud calling, contact center, and digital channels.
- Deployment of virtual agents with conversational AI capabilities.
- Seamless integration with Salesforce and Stripe for enhanced customer engagement.
- Implementation of Workforce Engagement and award-winning Workforce Analytics for actionable insights.
This solution not only modernized Brentwood’s communication infrastructure but also aligned with its long-term digital transformation goals.
Supporting Growth and Agility
The project delivered transformative outcomes:
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Eliminated reliance on eight on-prem servers, reducing maintenance costs.
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Improved user satisfaction and collaboration across global teams.
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Enabled IT staff to focus on strategic initiatives rather than troubleshooting legacy systems.
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Enhanced customer experience through integrated contact center capabilities.
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Positioned Brentwood for future scalability and innovation.
By embracing Microsoft Teams and cloud technologies, Brentwood achieved a modern workplace environment that supports growth and agility.
Key Takeaways
- Migrated 600+ users to Microsoft Teams.
- Improved reliability and user experience.
- Enabled IT staff to focus on strategic priorities.
- Enhanced customer engagement and operational efficiency.
Frequently Asked Questions
Migrating to a cloud-hosted phone platform like Microsoft Teams removes the need for costly on-premise servers and simplifies management. It also improves reliability, enables advanced contact center features, and supports modern workstyles across global teams.
Cloud communications can include features like AI-powered virtual agents, seamless contact center integration, real-time analytics, and connections to business systems like Salesforce. These capabilities help organisations deliver better customer experiences while simplifying IT operations.
Let’s Build What’s Next—Together
Today’s challenges don’t sit in one category. Neither should your solutions. When infrastructure, digital transformation, and security work together, complexity fades and progress accelerates.