Integrated Wayfinding Towers at Leading Airport

Corporate Enterprise

Indianapolis International Airport

Integrated Wayfinding Towers at Leading Airport


Indianapolis International Airport, North America’s top-ranked airport in its class for seven consecutive years, was seeking a solution to solve a wayfinding issue. This solution would help direct travelers to the appropriate gate entry, Concourse A or B. This resulted in two, 40-foot structures with accompanying portal wings. The Wayfinding Towers bring together many facets of design and integration – motion detection, adapting to levels of brightness and pedestrian traffic, and displaying local-themed digital graphics for added aesthetics. Complex in shape with zig-zag features, the towers serve as an information tool through a digital art canvas for all travelers entering or exiting the airport.


Integrating direct-view LED technology into a 4K canvas of non-contiguous video elements within two, 40-foot superstructures and accompanying portal wings. Ensuring a fluid, digital art display for the uniquely shaped structures which featured multi-faceted design elements at North America’s top-ranked airport.


Collaborating with a local architecture firm, an AV Consultant, and graphic design company, New Era Technology provided integrated solutions that answered a directional challenge. The installation features a digital art canvas, four one of a kind structures, and two informational displays.
“Our clients require experienced contractors that are excellent at installation. For this project, New Era fulfilled that role, and they exceeded our expectation on providing the means and methods needed for this unique project.” – Russ Hoppel, IMEG, Technology Designer
The combination of the integrated technology and design elements provide an exclusive experience to all travelers entering and exiting the Indianapolis International Airport for years to come.

Additional Resources

Watch the video project highlight here and download the full case study here.

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