Video Analytic Integration in Video Management Systems

By Joe Gillis, VP of Sales, GVC - 23 Oct, 2019
Physical Security
3 Minutes Read

Imagine a video management system (VMS) that does more than playing back a recorded video based on a recording schedule or basic motion event. The next generation VMS will do just that thanks to the integration of Intelligent AI into the video analytics software.

Advanced Video Analytics will provide the ability for events to be recorded or searched based on motion action, motion direction, abnormal motion activity, or behavioral-based actions. These events can be recorded, and/or an alert can be triggered when these analytics are identified to notify the appropriate parties.

Some video analytics examples of these types of events include:

Behavioral – Fights, Slip and Fall, Shop Lifting

Through skeletal extraction AI, these types of events can be identified, and video evidence can be recorded. This also includes alerts via an application, and email or texts can be sent.

Incorrect Direction

An example includes vehicles that go against the posted flow of traffic.  The details can be as granular as the color of the vehicle in which certain colors are allowed one direction, but other colors are not allowed.

Intelligent Motion Detection

The ability to detect uncommon motion events.  Uncommon motion events are events that deviate from the ‘normal’ for a specific view. For example, a hallway in which traffic generally will take a left down a hallway, whereas an uncommon motion event is when traffic flows right.

Advanced Video Analytics can help:

  • Enhance the visibility and efficiency of security staff
  • Mitigate risks before they happen
  • Enhance response times to situations
  • Augment limited staff resources

How Intelligent AI Can Help Schools?

In awareness of Safe Schools Week, the integration of Intelligent AI will become an excellent benefit and solution for educational institutions in years to come. Generally, schools have limited staff to view day-to-day events. Through Intelligent AI, events can be identified by the VMS, and the appropriate personnel can be notified. Educational campuses generally have a large footprint and are very busy. Not all schools have a dedicated resource to watching the VMS 100% of the time, which makes the integration of Intelligent AI very valuable. Video analytics provide a helping hand by being the “all-seeing eye,” helping to identify events as they occur, to further safeguard educational institutions.

For more information, please contact New Era Technology at

Author: Joe Gillis, VP of Sales, GVC

Joe Gillis, a graduate of Loyola University, began his career with FTG Technologies, a New Era Technology company, in 2010 as an Account Executive. After proving his skills in team-building, client interaction, and developing strategic relationships, he was promoted to Sales Manager in 2012. Today, Joe continues to lead the sales team and serves as a member of the senior management team. When Joe isn’t leading the sales team he enjoys time with his young family and is an avid golfer. Prior to joining FTG, Joe worked for the PGA Tour within Tournament Operations.