Digital screens for internal communication are the best one-way communication channel out there. It works well to reach both the non-wired workforce and those who are in the office or work from home. But let’s be frank – as effective as your digital signage screens are for workplace communication – the software behind them is often frustrating.
In this article, we’ll outline the six most common challenges with most digital signage for internal communications, and what qualities you need to look out for when you choose workplace digital signage software.
- Too much overhead to create content that looks good
- Content showing on repeat grows stale
- Double handling work
- Animated content takes too much resources
- Developing best-practice content takes an army of professionals
- Localising internal communication messages is a struggle
1. Taking too much effort to create internal communication messages that look good
Effective workplace communications require messaging to not only be relevant and updated regularly but also presented in a highly visual and lively way, otherwise, it will fail to engage your audience.
Most workplace digital signage software doesn’t cater for the more demanding requirements of workplace communications and as a result, it places a lot of overheads in terms of time and resources on your internal comms teams to produce and deliver engaging content.
2. Showing internal communication messages on repeat
Most workplace digital signage for internal communication delivers content on repeat. This means that the same content – whether static images or video – shows each time the slide loops through the playlist over a period of time.
People are great at blocking out repeated messaging as ‘noise’. Not only will you lose audience engagement by showing the same messaging on repeat, but this also has a detrimental effect on the long-term retention of information.
3. It creates double handling and slows down work
No doubt you already have great content and data insights sitting inside your workplace applications such as in your Sharepoint, social platforms, CRM and ERP systems. Workplace digital signage software that doesn’t integrate with the other tools and social media channels you have will cause double handling because you’ll have to manually search and upload the relevant information. This double-up of work is administrative and slows down your workflow.
4. Creating animated content is pricey and time-consuming
We process visual messages 60,000 times faster than written messages. But did you know that static content is dead content? If it’s not dynamic and lively, you risk losing the attention of your workforce. Videos work really well to hold attention but for most internal communication teams, it’s expensive on time and on the budget. Plus, it can quickly fall into the ‘content on repeat’ category, unless you have a video production team on tap to make constant changes.
5. Developing best-practice content takes an army of professionals
One of the key benefits of digital signage screens is that your information is seen all day, every day. Digital signage for internal communications relies on having fresh new content frequently. How do you keep content new and exciting for your workforce when you have limited time and resources? Great workplace digital signage software will often have programs that you can upload. Think mental wellbeing, financial wellbeing, health & safety and more.
6. Localising internal communication messages is a struggle
Internal communication teams often have to engage with different groups of people in the workforce. Some might only work in the warehouse, while others are in the office all day. Other times they might be scattered across the country. Each group of people or location will need messaging customised according to the needs and interests of the group. However, most digital signage software struggles to localise messages across multiple locations.
Most teams find themselves delegating content creation at the local level or regional level. This allows them to show region-specific content, as well as content that’s relevant to the workers. One caveat is that most head offices will want some level of access control as a security net.
The best workplace digital signage software will help you avoid a one size-fits-all approach while balancing security requirements for internal communications.